Following a survey of 250 leaders at UK companies with revenues above £100 million, new research from EY found that only 29% of high-value decisions (spend ≥ £50,000 with measurable financial, risk, operational or reputational impact) were made with complete, reliable data. Nearly 1 in 10 (8%) were taken using very limited or poor-quality information. While leaders recognise the upside of complete data – 65% say integrating financial and non-financial data is a competitive advantage – most lack real-time inputs. Only 37% have access to real-time financial data, and just 14% to real-time non-financial data (e.g., production or operational metrics). The gap between intent and capability suggests many UK firms are still flying partly blind on their most consequential decisions. To read EY’s news release, go to https://www.ey.com/en_uk/newsroom/2025/11/uk-business-decisions-lack-non-financial-data.